To capture attention and convert interest into action, we crafted a bold, performance-driven campaign tailored to high-intent buyers. The creative concept combined cinematic visuals with digital configurator cues, dropping electrified vehicles from the sky and suspending them mid-air in a surreal, immersive world. To ensure the message reached the right audience, we refined our targeting through custom-developed segment combinations. While this approach reduced overall reach, it prioritized users already interested in the eCitan or similar vehicles, those close to making a purchase decision. This strategy transformed passive views into qualified leads with a high likelihood of conversion, moving beyond clicks to measurable sales impact.