In close collaboration with agency Yearning, we developed a high-end 3D animation that blended precision, softness, and movement. The visual world was crafted using a pastel color palette—led by warm pink tones and elegant neutrals—to evoke a calm, contemporary femininity. The animation highlighted the iRIDE’s frame design, comfort features, and seamless motion in a way that felt intuitive and emotionally resonant. Every detail—from lighting to transitions—was designed to align with the aesthetic preferences of the female target audience while reinforcing the product’s high-quality engineering.