Winora aimed to position the iRIDE as a premium eBike tailored to the lifestyle and aesthetic preferences of female riders. The challenge was to move beyond technical specs and create an emotional connection through design, highlighting the iRIDE’s refined form, smooth performance, and everyday usability in a way that felt personal and aspirational. The brand needed a visual approach that would resonate with women seeking both function and style in their choice of mobility.
iRide
The Solution
In close collaboration with agency Yearning, we developed a high-end 3D animation that blended precision, softness, and movement. The visual world was crafted using a pastel color palette led by warm pink tones and elegant neutrals to evoke a calm, contemporary femininity. The animation highlighted the iRIDE’s frame design, comfort features, and seamless motion in a way that felt intuitive and emotionally resonant. Every detail, from lighting to transitions was designed to align with the aesthetic preferences of the female target audience while reinforcing the product’s high-quality engineering.
iRide
The Results
The animation elevated the iRIDE’s appeal among female consumers and helped Winora establish a strong presence in a competitive, design-conscious market segment. The soft-toned, stylistically distinctive visual language stood out across digital channels, deepening emotional engagement and reinforcing brand affinity. The campaign not only positioned the iRIDE as an elegant, functional choice for women but also set a creative benchmark for future gender-targeted product storytelling within the eBike category.
