Mercedes-Benz Vans
Data-Driven Campaign
eSprinter
Mercedes-Benz Vans
Positioning eSprinter as the Leading Electric Van
Client
Mercedes-Benz Vans
Project Type
Data-Driven Campaign
Skills
Concept Development Creative Director Director Producer Editor/Sound Marketing Strategist
The Challenge
Mercedes-Benz needed to position the new eSprinter as the leading electric van for commercial use—reaching both sustainability-minded business owners and key fleet decision-makers. The challenge was twofold: first, to produce a high-quality hero film on a condensed timeline without compromising visual impact; second, to ensure that the campaign reached not just broad audiences but those actively in the market for electric fleet vehicles. To succeed, the strategy had to blend production efficiency with marketing precision—translating interest into real dealership visits and configurator activity.
Awareness - Electric Intelligence
Target group: Accident repair
Awareness - More Range
Target group: Business people
Awareness - For New Ways to Deliver Big
Target group: Accident repair
Retargeting - Test Drive
All target groups
Retargeting - Car Confirgurator
All target groups
eSprinter
The Solution
We developed a dynamic, multi-platform campaign anchored by a cinematic film that merged live action, 3D animation, and AI-generated imagery into a cohesive visual experience. By integrating AI into the pre- and post-production pipeline, we cut the shoot time in half—executing a full-scale production in just one day while maintaining top-tier creative quality. On the marketing front, we built performance campaigns around custom audience segments designed to prioritize reach efficiency and buyer intent. This ensured the creative assets were served to users already evaluating electric commercial vehicles, optimizing the campaign for real-world conversions rather than passive views.
eSprinter
The Results
The campaign drove measurable impact across the funnel—delivering a notable lift in website visits, configurator engagement, and dealership foot traffic. Precision-targeted segmentation paired with creative storytelling enabled the campaign to outperform industry benchmarks, establishing the eSprinter as a category leader in the electric van market. This case study underscores the value of fusing data, storytelling, and technology—demonstrating how AI-enhanced production and strategic targeting can directly influence purchase behavior and accelerate sales performance.
Daily active users
View_through Rate 75%
Test-Drives, Store Visits, Driving Directions, Clicks
This case study demonstrate my ability to merge storytelling, technology, and data insights to create measurable business impact.
