Concept Development
Creative Director
Director,
Producer
Editor
The Challenge
Logistics often operates behind the scenes, efficient but unseen, essential yet easily overlooked. For DB Schenker’s Land Transport division, the challenge was to make the complex world of freight movement both emotionally engaging and visually distinctive. In a category dominated by functional messaging and stock imagery, we needed to create a film that would break through the noise and make people feel the power and precision of modern logistics.
Land Transportation
The Solution
To reimagine the visual language of logistics, we crafted a bold, stylized film built around a surreal concept. A stylized film that visualized logistics like never before. We introduced a surreal motif: boxes and containers floating and moving as if guided by invisible hands, transforming cargo into choreography. Shot across Germany, Austria, and Spain, the campaign fused cinematic live-action with photoreal 3D animation to show how DB Schenker keeps goods flowing with intelligence and precision. The floating elements became a metaphor for seamless coordination, setting DB Schenker apart visually and conceptually from other logistics players.
Land Transportation
The Results
The film delivered a fresh, elevated brand expression for DB Schenker capturing the attention of both internal stakeholders and external audiences. The surreal visual language helped differentiate the company in a crowded B2B landscape, turning logistics from a background function into a front-of-mind experience. This campaign helped redefine what visual storytelling can achieve in the logistics sector, making the invisible not just visible, but unforgettable.
