Siemens

Product Animation

iDos Stain Removal

Siemens
Turning Stain Removal into an Art Form
Client
Siemens
Project Type
Product Animation
Skills
Creative Director Producer

The Challenge

Siemens wanted to promote the i-Dos washer machine with a focus on its advanced stain removal capabilities. The goal was not only to demonstrate performance but to do so in a way that broke away from conventional appliance advertising. The challenge was to transform a functional feature, stain removal, into a visually striking and emotionally engaging story that would resonate with style-conscious audiences.
Mockup
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iDos Stain Removal

The Solution

We developed a design-driven film that merged CGI precision with high-speed cinematography. Shooting at 1000 fps allowed us to capture stains, fabrics, and water movement in mesmerizing slow motion. These sequences were combined with bold, colorful CGI elements to create an artistic and almost sensual visual language. The result was a film that elevated stain removal into a dynamic and aesthetic experience, highlighting Siemens’ innovation while appealing to viewers’ senses.
iDos Stain Removal

The Results

The spot became a distinctive asset in Siemens’ campaign portfolio. By blending technical demonstration with artistic storytelling, it showcased the i-Dos washer not just as an efficient appliance but as a design-driven lifestyle product. The film stood out from standard product communication, enhancing brand perception and driving engagement with audiences who value both performance and aesthetics.
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