Building on the creative and strategic foundation of our B2B campaign, we developed a lifestyle-focused film tailored for consumer audiences. The story centered on a birthday celebration—showcasing how personalized print collateral added warmth, charm, and meaning to the event. The production prioritized authenticity: real characters, natural light, and unscripted interactions captured a tone viewers could connect with emotionally. The visual language was simple, bright, and familiar—creating a feeling of home and care. To amplify results, the film was deployed through a performance-driven media strategy focused on social, YouTube, and display channels—targeting key consumer moments like birthdays, anniversaries, and holidays.