Concept Development
Creative Director
Director, Producer
Editor
Marketing Strategist
The Challenge
While Easyprint had a functional presence in the consumer print-on-demand space, it lacked emotional differentiation. Competitors focused on product variety and speed, but few spoke to the sentimental value behind personalized print. The challenge was to create a campaign that felt emotionally resonant and grounded in real life, targeting everyday consumers looking to make birthdays, celebrations, and personal milestones feel more meaningful.
Design what you love
The Solution
Building on the creative and strategic foundation of our B2B campaign, we developed a lifestyle-focused film tailored for consumer audiences. The story centered on a birthday celebration, showcasing how personalized print collateral added warmth, charm, and meaning to the event. The production prioritized authenticity: real characters, natural light, and unscripted interactions captured a tone viewers could connect with emotionally. The visual language was simple, bright, and familiar, creating a feeling of home and care.
To amplify results, the film was deployed through a performance-driven media strategy focused on social, YouTube, and display channels, targeting key consumer moments like birthdays, anniversaries, and holidays.
Design what you love
The Results
The campaign achieved strong engagement across consumer touchpoints, driving a notable increase in personalized product orders and newsletter sign-ups. Emotional resonance translated into action, with viewers spending more time on site and exploring product customization tools. The relatable tone, combined with contextual media targeting, positioned Easyprint as a go-to brand for thoughtful, personal print, strengthening its B2C presence and reinforcing brand affinity through everyday storytelling.
