BSH Bosch sought to elevate the visibility of its TASSIMO FINESSE and HAPPY models by showcasing their unique design and functionality in a way that would stand out in a saturated consumer appliance market. The challenge was to highlight nuanced product features, such as the INTENSITY BOOST function while maintaining a premium look and feel aligned with Bosch’s brand standards. The animations needed to appeal to both design-conscious consumers and feature-focused buyers across digital and retail channels.
Tassimo
The Solution
We produced a suite of three high-end 3D animations: one for the TASSIMO FINESSE, one for the HAPPY machine, and a dedicated feature spot focused on the INTENSITY BOOST function. Each piece was crafted to communicate clarity, precision, and elegance leveraging dynamic camera work, product-centric lighting, and smooth motion design. As creative director, I ensured that each animation blended visual sophistication with technical accuracy, positioning the machines as both stylish and functional. This modular approach allowed Bosch to use the content across multiple platforms and product launch touchpoints.
Tassimo
The Results
The animations elevated the TASSIMO brand’s visual identity and helped communicate product value with clarity and impact. The high production quality and strong design language set a new internal benchmark for Bosch's consumer marketing assets. The success of this work led to further commercial commissions in the coffee and consumer goods space.
