I led the production of a hero film and three targeted cutdowns, each focused on a specific model: the Tourer, Mixto, and Panel Van. We built short narrative arcs around real-world moments, placing the vehicles in everyday settings that blended professional and personal use. From urban delivery routes to spontaneous weekend getaways, each scene was crafted to communicate not just function, but lifestyle relevance. Shot across multiple city locations over several fast-paced days, the campaign was brought to life through strong performances, dynamic cinematography, and clear messaging.