We approached the eSprinter product film as a cinematic experience—blending photoreal 3D animation with premium live-action to highlight the vehicle’s inner workings with clarity and impact. To make the invisible visible, we employed transparent visualizations that allowed viewers to see inside the eSprinter—revealing battery placement, energy flow, and structural components in motion. This approach gave depth to technical storytelling while maintaining cinematic appeal. The narrative was designed to guide viewers intuitively through the eSprinter’s core innovations, connecting form, function, and brand values in one seamless experience.
