Wacker Chemie AG needed to generate qualified B2B leads in the growing field of battery materials for e-mobility. The campaign had to speak to a dual audience: technical decision-makers such as engineers and developers, and commercial stakeholders like buyers and procurement managers. Each group required different value propositions from material innovation to cost-efficiency and sustainability. Adding to the complexity, the project had to be delivered within strict budget parameters, requiring a smart, resourceful approach that maximized output without additional production days.
Battery Solutions
The Solution
We developed a campaign architecture that balanced technical depth with strategic appeal, creating two audience-specific ad variants tailored to each decision-maker group.
Technical version: Focused on performance, application detail, and innovation in material science.
Commercial version: Emphasized cost-efficiency, supply chain reliability, and environmental impact.
The videos were built using existing footage and 3D assets from previous projects, streamlined into a modular edit system for rapid turnaround. Distribution was driven by precise targeting through LinkedIn and the Microsoft Network, with behavioral retargeting layered in to boost conversion. This approach combined performance strategy with creative reuse, delivering quality at scale without new production costs.
Battery Solutions
The Results
The campaign contributed to increased visibility in targeted B2B segments and supported initial lead generation efforts across key regions.
