We developed a campaign architecture that balanced technical depth with strategic appeal, creating two audience-specific ad variants tailored to each decision-maker group. Technical version: Focused on performance, application detail, and innovation in material science. Commercial version: Emphasized cost-efficiency, supply chain reliability, and environmental impact. The videos were built using existing footage and 3D assets from previous projects, streamlined into a modular edit system for rapid turnaround. Distribution was driven by precise targeting through LinkedIn and the Microsoft Network, with behavioral retargeting layered in to boost conversion. This approach combined performance strategy with creative reuse, delivering quality at scale without new production costs.