Concept Development
Creative Director
Director
Producer,
Editor
The Challenge
Porsche, in collaboration with agency KEKO, set out to create a campaign that shifted the focus from design and speed to something far more primal: sound. The challenge, how do you show what a Porsche sounds like? How can the raw power of a sports exhaust system be transformed into a visual language that moves people without relying on the traditional tropes of performance car marketing?
TEQ Commercial
The Solution
To transform sound into a visual experience, we created a concept that turned Porsche’s iconic exhaust note into a physical force, seen, felt, and heard through dynamic fluid motion. We combined live-action plates with 3D fluid simulations that vibrated, pulsed, and erupted in sync with the exhaust note, translating sound pressure into motion. Liquids danced across surfaces, reacting to the force and frequency of the engine’s roar. This fusion of reality and abstraction allowed us to portray performance in a new way, turning decibels into ripples, bass into movement, and revs into waves. The result was a unique and artistic interpretation of what it feels like to hear a Porsche.
TEQ Commercial
The Results
The TEQ campaign became a standout in Porsche’s content portfolio, celebrated for its originality and artistic depth. The film created an entirely new sensory entry point into the Porsche brand, reinforcing the emotional power of its performance beyond visuals alone. By turning sound into a cinematic experience, we helped redefine what storytelling could look and sound like for high-performance automotive marketing.
