Winora
Product Animation
Radius
Winora
Maximum Fun with Radius eBike
Client
Winora
Project Type
Product Animation
Skills
Creative Director Producer
The Challenge
Winora needed to communicate the unique value of its Radius² eBike, a compact, feature-rich urban bike with the fun of a go-kart and the functionality of a smart mobility tool. The challenge was to bring this duality to life: showcasing performance and design while making the product emotionally appealing to a broad urban audience. Key features such as the Bosch Performance Line motor, modular luggage options, and foldable components had to be demonstrated in a clear, compelling way without losing the spirit of fun that defines the product.
Radius
The Solution
To capture the unique spirit of the Radius² eBike, we developed a fast-paced 3D animation that balanced sleek product design with urban energy. The Radius² eBike was visualized as a compact urban thrill machine, its rotating handlebars, 20″ wheels, and adjustable seating highlighted through fluid motion and energetic transitions. The animation also spotlighted functional innovations like integrated lighting and a detachable security lock, blending style and clarity in every shot. Designed for maximum versatility, the film served as a central asset for Winora’s digital product launch, retail integration, and social media campaigns.
