Winora needed to communicate the unique value of its Radius² eBike, a compact, feature-rich urban bike with the fun of a go-kart and the functionality of a smart mobility tool. The challenge was to bring this duality to life: showcasing performance and design while making the product emotionally appealing to a broad urban audience. Key features such as the Bosch Performance Line motor, modular luggage options, and foldable components had to be demonstrated in a clear, compelling way without losing the spirit of fun that defines the product.
Radius
The Solution
To capture the unique spirit of the Radius² eBike, we developed a fast-paced 3D animation that balanced sleek product design with urban energy. The Radius² eBike was visualized as a compact urban thrill machine, its rotating handlebars, 20″ wheels, and adjustable seating highlighted through fluid motion and energetic transitions. The animation also spotlighted functional innovations like integrated lighting and a detachable security lock, blending style and clarity in every shot. Designed for maximum versatility, the film served as a central asset for Winora’s digital product launch, retail integration, and social media campaigns.
Radius
The Results
The Radius² animation elevated product awareness and contributed to a successful multi-channel launch. Its clean design language and energetic tone resonated across B2C and retail audiences, positioning the Radius² as a standout in the urban mobility space. Beyond driving product interest, the film reinforced Winora’s reputation as an innovator in eBike design, helping convert attention into engagement and engagement into action.
