For the launch of the Haibike ALLMTN, the goal was to create a product animation that not only communicated core technical features but also captured the bike’s high-performance spirit. The challenge was to strike a balance between emotional impact and technical clarity, demonstrating power, control, and terrain agility in a way that would resonate with a demanding and performance-savvy target audience. The visual concept needed to be immersive and memorable, while also aligning with Haibike’s premium positioning.
Haibike ALLMTN
The Solution
We brought the ALLMTN’s power and precision to life through a cinematic 3D animation set in a dramatic, abstract environment inspired by volcanic landscapes. As creative director, I led the development of a bold visual concept that fused dynamic motion, feature-driven storytelling, and dramatic lighting to highlight the Yamaha PW-X2 motor, frame geometry, and suspension system. The process included detailed animatics and previsualizations to align creative vision early, ensuring seamless collaboration with the client and efficient execution from start to finish.
Haibike ALLMTN
The Results
The animation positioned the Haibike ALLMTN as a high-performance machine built for extreme terrain, delivering a launch asset that was both technically informative and emotionally powerful. The bold visual world stood out across digital platforms, helping to generate strong viewer engagement and brand recall. The collaborative development process and strategic use of previsualization ensured creative alignment, resulting in a finished film that brought the product to life with impact and precision.
