With 'Make It Right!', we set out to portray industrial 3D printing as a creative force—elevating ExOne’s binder jetting technology through an artistic lens. As creative director, I crafted a narrative that blended bold 3D animation with stylized live-action, using abstraction and visual metaphor to express the beauty, precision, and potential of ExOne’s binder jetting technology. Rather than showcasing machines in a literal sense, we interpreted additive manufacturing as a visual journey—where powder becomes form, form becomes function, and vision becomes reality. This elevated aesthetic gave the film emotional and artistic weight—positioning ExOne not just as a manufacturer, but as an enabler of innovation.