Concept Development
Creative Director
Director
Producer
Editor
Marketing Strategist
The Challenge
As a global leader in binder jet 3D printing, ExOne needed a brand film that would move beyond conventional industrial communication and reflect the company’s creative and technological edge. The goal wasn’t just to inform, but to inspire. The challenge was to visualize the limitless possibilities of additive manufacturing in a way that would resonate with engineers, designers, and innovators across industries. ExOne wanted to show that with its technology, the impossible becomes possible.
Make it right
The Solution
With 'Make It Right!', we set out to portray industrial 3D printing as a creative force, elevating ExOne’s binder jetting technology through an artistic lens. As creative director, I crafted a narrative that blended bold 3D animation with stylized live-action, using abstraction and visual metaphor to express the beauty, precision, and potential of ExOne’s binder jetting technology. Rather than showcasing machines in a literal sense, we interpreted additive manufacturing as a visual journey where powder becomes form, form becomes function, and vision becomes reality. This elevated aesthetic gave the film emotional and artistic weight, positioning ExOne not just as a manufacturer, but as an enabler of innovation.
Make it right
The Results
The campaign exceeded expectations surpassing 100,000 views within the first three days through a performance-driven rollout on LinkedIn and YouTube. The film resonated deeply across ExOne’s B2B audience, becoming a centerpiece in its global marketing efforts. By combining artistic expression with strategic distribution, “Make It Right!” redefined how industrial brands can communicate, demonstrating that when bold storytelling meets advanced technology, inspiration becomes impact.
